Pricing explained

How Gift Card Rates Are Actually Set

Rates look arbitrary until you know what's underneath them. Four factors explain nearly every difference you'll see on any platform — and knowing them tells you which card to sell, where, and when.

1. Where the card can be spent

A card is only worth what someone will pay to use it. US Amazon and US Apple cards have enormous global resale demand, so they clear near the top of the band. A card locked to a single small market has fewer buyers, so it trades lower — not because it's suspicious, but because liquidity is thin.

2. Format and verification risk

  • Physical card with receipt — lowest dispute risk, best rate.
  • Physical without receipt — slightly lower.
  • E-code — a few points below physical, because e-codes are the format used in fraud.
  • Partially used balance — priced on the remaining balance, verified before quoting.

3. FX and the local leg

Your payout crosses two prices: the card's dollar rate, and the USD to local currency rate. In volatile currencies — Naira, cedi, peso — that second leg moves during the day. A locked quote transfers that risk from you to the platform for the ten minutes you need to upload the card. That lock is worth real money in a fast-moving week.

4. Volume and settlement speed

Instant payouts cost the platform working capital. A rail that settles in thirty seconds is funding you before the card fully clears its own reconciliation, and that is priced in. If you're a high-volume trader, a Hub account with negotiated rates is usually a better deal than chasing the highest board.

How to read a rate board honestly

  1. Compare the rate for your exact variant, not the headline brand.
  2. Ask whether the number is a quote you can lock, or just a display.
  3. Check what the fees do to it — an absorbed rail fee is worth 1–3% on its own.
  4. Judge by what settled last time, not by what was advertised.

Every brand, region and format with the rate you can actually lock.

See live rates by brand

Related

Keep reading.